Bill Plants

Clink the link below- Youtube Facebook Instagram

https://www.youtube.com/channel/UCDVEx_6FmViROuqlo_o2YNw?view_as=public

So I added a YouTube logo to make the YouTube make attract and stand which also my fellow competitors have used. I also added a channel art to make the YouTube channel more professional and decent.

I commenced research on my fellow competitors as I looked and checked what kind of strategies and techniques my fellow competitors used to attract other customers. I used these techniques to implement into my youtube channel.  Rich, J. (2018). Using Instagram to Promote Your YouTube Videos. [online] Entrepreneur. Available at: https://www.entrepreneur.com/article/310209 [Accessed 3 May 2018]. Rich, J. (2018). How a Facebook Page Can Help Promote Your YouTube Videos. [online] Entrepreneur. Available at: https://www.entrepreneur.com/article/310201 [Accessed 3 May 2018].

I have uploaded a YouTube video of a plant and I used this technique as I uploaded video to attract customer like my other competitors use this very technique.

Its a example of my competitors Instagram page as this shows the small business used social media to help the business to attract more customers so they post professional images of their products which would appeal to the customers. This compare to my Instagram as I used similar techniques like my competitors by adding images of my products and making them sound attractive.

This is the official Instagram page of bill's plants as this shows the post and information about the plants that the company has and they post images to Instagram to show what lovely plants are being produced to attract customers. Hsiao, J. (2018). Forbes Welcome. [online] Forbes.com. Available at: https://www.forbes.com/sites/forbescommunicationscouncil/2018/04/30/the-what-why-and-how-of-instagram-video-for-small-businesses/#433091ae15dc [Accessed 2 May 2018]. Maniyamkott, M. (2018). Here's How You Can Build a Business on Instagram. [online] Entrepreneur. Available at: https://www.entrepreneur.com/article/312693 [Accessed 2 May 2018].

This shows the facebook about us pages as I have added information regarding the business, the background and what's instore for the future of the business as this will help the customer understand the business more and able to them have more access to the information of the business.

This shows that I built the Facebook page and this screenshot shows the final product. The pages shows the that I researched the other businesses and looked at what kind of techniques they used so I could implement these techniques into my Facebook page. As the techniques like have  a shop button are great for the customer as it takes them directly to the businesses website.

I've added a shop button to the facebook page which is linked to the website and can directly take you to the website.

This shows that implemented a email system that allows the customers to subscribe to the website to receive monthly updates.

These images shows the business rivals and how business are using social media to attract more customers to there business to purchase products and services in order for the can carry on being successful and also to people can share the business to other friends. This compare to my website as I used similar techniques like my competitors by adding buttons, logo and pictures of my business. SCHNEE, ALEX (2018) How To Make Your Business’s Website Stand Out From The Competition, Available at: http://www.businesscomputingworld.co.uk/how-to-make-your-businesss-website-stand-out-from-the-competition/ (Accessed: 29/04/2018). Ivanov, Ivan (2018) Using A Facebook Page Analyzer To Boost Your Business Sales , Available at: http://www.businesscomputingworld.co.uk/how-to-make-your-businesss-website-stand-out-from-the-competition/ (Accessed: 30/04/2018).

This shows google analytics but this is linked to my website which shows how many people have visited my website and what kind of activity was commenced on my website.  Also it would show the location Hand, Rachel (2018) How Google Analytics Can Be Used to Improve Your Website , Available at: https://www.business2community.com/digital-marketing/google-analytics-can-used-improve-website-02045638 (Accessed: 01/05/2018). FLENTGE, BRENNAN (2018) What Google Analytics can tell you about your lead gen problems, Available at: https://www.inman.com/2018/04/03/what-google-analytics-can-tell-you-about-your-lead-gen-problems/ (Accessed: 01/05/2018).

This shows that I have added some items to the shop and currently been sold on the website with images of the product and the price. I added images of the product to make sure that the customer was able to see what kind of product they were purchasing. I didn't get to implement my full idea of editing the images to look more clearer and bigger. Reference Guest Contributor. 2014. The Ultimate DIY Guide to Beautiful Product Photography. [ONLINE] Available at: https://www.shopify.co.uk/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography. [Accessed 25 January 2018]. Holly Cardew. 2018. How To Nail Ecommerce Product Images and WOW Customers. [ONLINE] Available at: https://www.bigcommerce.com/blog/following-best-practices-product-images/. [Accessed 25 January 2018].

This is the website changed to a simpler and better looking website. I was trying implement a simple and realistic kind of design that was not over the top and could be attractive and likeable for customers and also relate the design towards my business which I complete some research online to help implement my idea but not fully. Reference JOSHUA, JOHNSON. 2011. 3 Rock Solid Website Layout Examples: Coded. [ONLINE] Available at: https://designshack.net/articles/css/3-rock-solid-website-layout-examples-coded/. [Accessed 24 January 2018]. Claudio Guglieri. 2017. 23 steps to the perfect website layout. [ONLINE] Available at: https://www.creativebloq.com/web-design/steps-perfect-website-layout-812625. [Accessed 24 January 2018].

Also I change the icon colours to same colours of the logo and colour containers on the website to keep the website consistent and simple that would not put people off and too complicated for anybody. Reference ANDREW COLIN BECK. 2017. How To Create Effective Icons. [ONLINE] Available at: https://www.awwwards.com/how-to-create-effective-icons.html. [Accessed 25 January 2018]. KARA PERNICE. 2017. Bad Icons: How to Identify and Improve Them. [ONLINE] Available at: https://www.nngroup.com/articles/bad-icons/. [Accessed 25 January 2018].

This shows the menu which has a colour scheme matching the company and the logo to keep it consistent throughout the whole process. I added text to the menu bar which I adapted a simpler and greener colour for the menu bar to look attractive and simplistic. Reference Stoney deGeyter. 2012. 6 Easy Ways To Improve Your Site’s Navigation. [ONLINE] Available at: https://searchengineland.com/6-easy-way-to-improve-your-sites-navigation-132138. [Accessed 23 January 2018]. Benj Arriola. 2017. How to Improve Your Website Navigation: 7 Essential Best Practices. [ONLINE] Available at: https://www.searchenginejournal.com/website-navigation-best-practices/192261/. [Accessed 23 January 2018].

This is the logo which is simple colour scheme with icon of a plant in the logo to represent the company/business. I used a website to create my logo and it allow my to play around with the colour scheme, add images which I would fine appropriate to the company but I couldn't add all the features I wanted due to the limited space of a logo as I wanted to keep the image simple and not over complicated. Also, I used vector images of flowers and plants plus the sun to link it towards my business and make sure it was appropriate and suitable for the customer. Morr, Kelly. 2015. Logo colors: what’s best for your brand?. [ONLINE] Available at: https://99designs.co.uk/blog/tips-en-gb/logo-color-meanings/. [Accessed 22 January 2018]. Creative Bloq. 2014. How to choose a colour scheme for your logo design. [ONLINE] Available at: https://www.creativebloq.com/branding/choose-colour-logo-design-8133973. [Accessed 24 January 2018].

This shows the colour wheel that have the colours for the website which I have chosen. I used the internet to explore different website to bew to choose the colour scheme of the website but was  not able to implement all the colour scheme ideas into the website. Reference Thomas Cannon. 2012. An Introduction to Color Theory for Web Designers. [ONLINE] Available at: https://webdesign.tutsplus.com/articles/an-introduction-to-color-theory-for-web-designers--webdesign-1437. [Accessed 25 January 2018]. Cameron Chapman. 2010. Color Theory for Designers: How To Create Your Own Color Schemes. [ONLINE] Available at: https://www.smashingmagazine.com/2010/02/color-theory-for-designer-part-3-creating-your-own-color-palettes/. [Accessed 24 January 2018].